Marketing In A Downturn Requires A Scalpel Rather Than A Cleaver

Marketing in a Downturn requires a Scalpel rather than a Cleaver It’s not new to hear we are in unchartered waters at present. Marketers are always challenged in any downturn. It’s their way through the tough periods that determines their prosperity when consumer sentiment strengthens. In challenging times consumers set stricter priorities for spending, and […]