Show Don’t Tell: How Visuals add to Brand Communications in the Home Market Building awareness for your brand in the Australian home market need not cost a half a million dollars, but it does require repetition, and a consistent visual message. Even a business with a product range that is similar to other competing product […]
How Many Times does a Consumer have to see your Ad before Buying? Why Brand Credentials are so Important in the Home Market When a consumer buys your product or service they are buying in the confidence and belief that your product will serve their needs and contribute to their overall project. That confidence has […]
How to Acquire Leads in the Home Market People with home projects are very hard to reach as their interest in renovating, decorating or building is often transitory. Home projects often occupy peoples’ minds for a 1–2-year period, but for the years before and after they have other interests. This consumer behaviour means that leads […]
