Why Marketers are Returning to Traditional Forms of Advertising You can break through the clutter and it is effective – this story is about the International trend towards print. Read more
Print Marketing Benefits Print marketing like direct mail campaigns, remain a potent tool for capturing attention and eliciting responses from targeted audiences. Read more
Books, Magazines and Newspapers are Back for a Reason In this “digital heavy” time, the trend of books, magazines and newspapers is making a huge comeback and has been for some time now Read more
New Market Report from News/Media Alliance Provides Trends, Insights on Valuable News & Magazine Audience for Advertisers A key overall finding of the Market Report is that the inherent value of the news and magazine media audience itself continues to be a huge benefit for advertisers due to their socioeconomic profile and strong purchasing history […]
Headwinds of Housing Recovery, Sales of new homes have increased 15.7% in the June Quarter for 2024 compared to the March 2025 quarter. According to the HIA’s Maurice Tapang this indicates that the number of homes commencing construction is set to increase later this year. Click here
The HIA is Getting Behind Prefab The Housing Industry Association has been working with government to overcome regulatory obstacles so that prefab homes can be a robust part of the picture for young home owners and weekender style construction. Click here
