WellBeing magazine up in EMMA readership figures

AND delivers more top spenders in more categories than ever before — from grocery to travel

The latest independently researched Readership Survey by IPSOS EMMA says that WellBeing has reached 150,000 readers. WellBeing has been dominant in the health space for some time, but is now ahead of some of the more generalist lifestyle magazines.

This means WellBeing…

– Has significantly more readers than Mind Food, which languishes at 81,000 readers

– Has more socioeconomic AB and C than Mind Food or Australian Traveller

– Has more Top 20% high spenders for domestic travel than Mind Food or Australian Traveller

– Continues to have not only more total readers than Prevention, but more socioeconomic ABs, and more top spenders in almost every category.

“At this time of emergence from the pandemic, we are particularly pleased to see how WellBeing performs in some of these lifestyle categories,” said Publisher Janice Williams. “More top spenders for domestic travel are with WellBeing than Mind Food or even Australian Traveller — so that says something about our appeal in this very important market.”

For more information about the performance of magazine media in general go to https://www.umco.com.au/category/magazine-media/

About Readership Measurement in Australia

There are two readership systems in Australia: Roy Morgan and EMMA. UMCo has 15 titles surveyed by EMMA, and two by Roy Morgan. These results are from the EMMA system. This survey goes up to June 2020 and was reported in September 2020.

About Universal Media Co

Universal Media Co is at core a data company, with several offshoot businesses — Publishing, Marketing Services and eCommerce. In the publishing sphere, Universal Media Co is the largest Australian-owned magazine publisher.

For further information, or an interview with Publisher Janice Williams, please call 02 9805 0399, or email jwilliams@umco.com.au