Print Readership Consumption of Grand Designs Australia

and Home Design Media Up AGAIN!

The September 2024 figures by the authoritative and independent third-party Readership Poll conducted by Roy Morgan Research have just been released. For print readership, Grand Designs Australia magazine is up again to 156,000, and Home Design is up again to 110,000.

Both publications go to market with content and distribution strategies designed to target people with home projects – so given this exclusive focus, the delivery of a good readership figure in an otherwise fairly mass-market readership poll bodes well.

In addition to print, both brands also deliver significant audiences in digital-edition format, and associated web, inbox and social media assets.

“We are extremely pleased to see these mediums perform so well in this readership poll,” said Publisher Janice Williams. “As a general observation, print readership has been holding up well in categories like Home, where the authority of print and visual communication is highly valued by audiences.”

In the latest survey, there were widespread increases in print readership over the last year, with six magazine categories increasing their readership. Home & Garden and General Interest titles led the growth.

About Universal Media Co

Universal Media Co is a data business with digital marketing capability and media brands. Every month we deliver campaigns to the high-yielding markets that matter. Our media brands give voice and personality to our digital reach, and court important audiences. Every month our campaigns deliver 18 million touchpoints to our campaign partners. Print media continues to deliver a high-value audience segment.

For further information, review copy of either publication, a collaboration discussion with one of our commercial team members, or an interview with Publisher Janice Williams, please contact Georgina Khamis on (02) 9887 0358, gkhamis@umco.com.au