Consumers in 2020 are devouring double the amount of digital content than in 2019, and 67% of them are more likely to engage with ads on the website of a publisher that they know and trust
Consumers are devouring more digital content than ever before, with nearly half trying new brands after seeing them advertised alongside digital content. But there’s a catch – the top performing ads that drive purchase decisions are presented in trusted, contextually relevant environments.