Australian Country – Helping You Find More Regional Travellers For Christmas 2022 and beyond

Back due to popular demand from Australian Country magazine are two new ways to reach regional travellers for 2023: Australian Country Road Trips magazine AND the Australian Country Influencer Network.

Australian Country Road Trips was a huge success in 2021, helping more than 80,000 Aussies plan their vacations. Our second edition is coming out to all stores this September and will help people find even more authentic travel experiences.

Also started in 2021, the Australian Country Influencer Network is now able to offer audiences of two to 50,000 people who have searched for regional travel information in the past 90 days in any state. This is a pure influencer strategy; our brand Australian Country talks about your destination to the audience that is most relevant to you. This has greater impact than other social media strategies and can be adapted to your region.

More on the Print Edition

As the name implies, the Australian Country Media Group talks to a community that just loves to travel through rural Australia. Editorial team Kirsty McKenzie and Ken Brass are in the country every month, researching and photographing those special, unique, off-the-beaten-track destinations that people dream about. Now we have more travellers than ever, with consumers looking to influential multi-media brands like Australian Country for ideas, information and inspiration. The full range of brand display advertising options are available for quality and unique destinations.

We have some terrific experiences in store for this second edition, publishing in September 2022:

• In Dinosaur Tracks, Qld
• Tasmania’s Food Bowl, Tas
• Bathurst & Beyond, NSW
• Mornington Peninsula, Vic
• A Foodie’s Journey South of Adelaide, SA
• Meandering the Murray, SA, Vic & NSW
• Bruny Island and Chasing the Aurora, Tas
• The Wildflower Trail, WA
• Tracks Across the Top, Qld
• Southern Highlands, NSW
• The Tarkine, Tas
• Gulaga Dreaming, NSW
• The Silo Trail, WA
• Bendigo, Vic
• Kiama, NSW
• Norfolk Island, NSW
• Just Add Water Hot Spring Experiences, National
• Central Coast, NSW
• Capital Country, ACT
• Pioneers in Paradise including Carnarvon Way, Qld
• Hunter Valley Food and Wine Experience, NSW
• Lost World Valley, Qld

More on the Australian Country Influencer Network

If you are looking for a media partner to talk specifically about your brand to the audience that is most relevant to you, the Australian Country Influencer Network is available to tell your story in social media post form.

We use pixel to track the online behaviour of regional travellers and store this data in state silos so we can apply a geographic overlay and target them specifically. We then talk to them in a voice that is familiar and meaningful – Australian Country.

This voice is available for hire for unique and quality travel experiences, but is strictly limited to one post per geographic region per week in order to reduce noise and create impact.

Reach Regional Travellers in 2023

Overseas travel is back, so vendors have to do more to win market share in 2023. Use the Australian Country voice and reach to win business this Christmas and beyond.

But ACT NOW, as availability will sell out fast.

Call Kelly McCann (NSW, Qld and NT) on 0414 363 314, or kmccann@umco.com.au

Call Angelos Tzovlas (Vic, SA, Tas and WA) on 0433 567 071, or atzovlas@umco.com.au