Consumption of WellBeing Media Up

 11.3 Million Aussies are Reading Print Magazines

 15 Million Aussies are Reading Print & Digital Magazines

 12 of 17 Magazine Categories are Up

 The readership of WellBeing magazine has risen again, according to the December 2022 figures just released by the authoritative and independent third-party Readership Poll conducted by Roy Morgan Research.

WellBeing is a multi-platform publication, delivering content via print, web and Apple News, which is picked up via the Roy Morgan Survey. In the last four weeks, WellBeing has reached 209,000 readers across print, web and Apple News.

“We are extremely pleased to see WellBeing do so well in this readership poll,” said Publisher Janice Williams.

Print Media Remains Strong

“This latest survey is very positive for print magazines in general, with 12 of 17 categories showing growth,” said Williams. “Magazines generally won new customers during the Covid years and it would appear that some of that gain has stuck.”

The print edition of WellBeing is extremely strong at 169,000, which remains well above Australian Traveller at 155,000, Vacations & Travel at 146,000, MindFood at 101,000, and Prevention at 76,000. WellBeing EatWell remains strong at 122,000.

About Universal Media Co

Universal Media Co is a data business with digital marketing capability and media brands. Every month we deliver campaigns to the high-yielding markets that matter. Our media brands give voice and personality to our digital reach and court important audiences. Every month our campaigns deliver 18 million touchpoints to our campaign partners. Print media continues to deliver a high-value audience segment.

For further information, review copy of WellBeing magazine, or an interview with Publisher Janice Williams, please contact Louise Vignoles on (02) 9887 0307, or lvignoles@umco.com.au.