WellBeing Magazine Up 26.4% in Roy Morgan March Print Readership Figures

Magazines Generally Are Up

WellBeing magazine has risen 26.4% from a year ago in the latest Roy Morgan Readership figures to 187,000.

“While WellBeing stands alone as a medium for purpose and intention, it is nice to see WellBeing ahead of other brands like Mindfood, Prevention and Healthy Food Guide,” said Publisher Janice Williams.

This period has been exceptional for magazines generally — 15 magazine categories grew their readership over the last year, led by Food & Entertainment, General Interest, Home & Garden, Mass Women’s, Health & Family, Women’s Fashion and Women’s Lifestyle — all with readership numbers up on 2022.

Now 11.5 million Australians aged 14+ (53.4%) read print magazines, up 5.1 per cent on a year ago, according to the results released today from the Roy Morgan Australian Readership report for the 12 months to March 2023.

This market broadens to 15 million Australians aged 14+ (69.9%) who read magazines in print or online either via the web or an app, a small drop of 2.5 per cent from a year ago. These are the latest findings from the Roy Morgan Single Source survey of 65,863 Australians aged 14+ in the 12 months to March 2023.

This result is for new print figures, but cross-platform results will arrive soon. Other brands in the WellBeing Media Group of publications have also done very well, with developmental title WILD on 50,000 and food title EatWell on 107,000.

For further information on WellBeing, reach out to Louise Vignoles on lvignoles@umco.com.au