Publishers with Genuine Audiences, Experiences and Content will Thrive after AI, Click-bait will die The rise of AI chatbots will upend the audience acquisition model and create a new landscape where only publishers with audiences that seek real human-written content and strong brand loyalty will survive, while those focused solely on content written purely making […]
Celebrating Big Topics & Young Voices WILD has been stretching her wings in 2022 and is now showing a huge cross-platform audience of 149,000 every four weeks in the independent, third-party, Roy Morgan Research Cross-Platform Audience survey. The Roy Morgan Cross-Platform figure is derived from a digital panel of Australians, and looks at all of […]
Australian Country Media Group now reaching 336,000 touchpoints every 30 days Regionalisation has been good for the Australian Country Media Group which is now reaching more people than ever before, thanks to new interest in its subject matter, and additional digital reach. Australian Country talks to an important audience of successful regional families and those […]
For All Generations, Social Media Boomed during the Pandemic Media consumption generally rose during the Pandemic, and these charts demonstrate how this played out well for digital and social media. Click here to read more
Digital Advertising Up in March 2021 Quarter The digital advertising market in Australia grew significantly in the March quarter, with figures from IAB Australia showing year-on-year growth to $2.883 billion. Click here to read more
In the Post-Cookie Era Contextual Targeting will become the main way for Advertisers to Target a Digital Audience The move away from cookie tracking will advantage publishers like Universal Media Co who can offer both contextual targeting as discussed in this article, and search-led behavioural targeting of consumers who read the volumes of content produced […]
Consumers in 2020 are devouring double the amount of digital content than in 2019, and 67% of them are more likely to engage with ads on the website of a publisher that they know and trust Consumers are devouring more digital content than ever before, with nearly half trying new brands after seeing them advertised […]
