Reaching Real Consumers with Impending Home Projects Consumers with impending home projects are a hard target audience to reach – search yields so many who “are just looking”, and social media can be more of a “design fan club” unless you are using enterprise-level campaign tools. Purchasing a home magazine however shows clear intent – […]
How to Market to Consumers with Outdoor Projects At Universal Media Co we use both distribution and content strategy to make sure our mediums reach real people with projects… but what does that look like on the ground? At the end of 2020 we asked some of our audience members what they thought about our […]
Renovating in QLD? Join the Queue As The State Enters A Renovation And New Home Boom The renovation sector is doing even better than ever in QLD. Click here to read more
Appliance Sales Still Positive in Jan 2021 Clothes Dryers, Coffee Machines, Ovens plus benchtop favourites like Air Fryers and Soda Stream have led sales over Christmas 20/21 say some of the appliance and electronic sectors top retailers. Click here to read more.
Federal Government extends Homebuilder cash handout, increases cap for NSW and Victoria The grant for home builders ruled out most buyers in Sydney and Melbourne but the government has made a crucial change. Click here to read more
Flower power: Covid restrictions fuel boom in plant and bulb sales The gardening boom continues, only now it’s sales of medicinal plants such as echinacea have risen by almost 3,000% at some outlets. Click here to read more
Renovation Spending This article reports on research conducted by Suncorp Bank, which examined the amount Australians have invested in renovation projects during covid. It found home owners are spending $63,188 on average to spruce up their properties, with the highest amount being paid in Victoria. The money is going in to kitchens, bathrooms, home office, […]
Renovations boom during COVID-19, average loan over $60k People are spending more than $60,000 on average renovating their home, according to annual lending data — that’s a rise of more than 20 per cent in a year when lockdowns have people spending more time inside. Click here to read more
Renovations becoming more popular post-covid Australian renovators seem to be taking advantage of favourable market conditions, latest market figures indicate. According to the Australian Bureau of Statistics (ABS), the value of renovation works increased in August, up by 7% to $748m. This was the highest level recorded since April 2016. Click here to read more
COVID-19 renovation boom: Aussies are spending big as the Pandemic subsides The renovation boom continues as Aussie families take the chance to get a few things done around the house. This article from RealEstate.com paints a picture of this positive scene with Brisbane references Click here to read