Consumers Spend More in the Kitchen During Isolation Bread makers experienced revenue growth of more than 600% year-on-year (YoY) in March, according to the latest GfK data, which is the highest reported YoY growth rate across any category tracked by GfK, as consumers spend more time in the kitchen during isolation. Click here to read […]
Roy Morgan Consumer Confidence Strengthens for Third Week and Time to Buy Major Household Item Up 8% Consumer confidence has strengthened for the third week running, up 7.7%, with gains broadly based, except for ‘current finances’ which dipped slightly, according to the latest ANZ-Roy Morgan survey. The ‘time to buy a major household item’ index […]
You won’t See This Forever – Homewares Up 450% YOY at Myer Online Myer has confirmed online growth of more than 800% during its Easter weekend sale, followed by over 300% growth during its Super Weekend offers. On the Saturday of the Easter Treats sale, home and entertainment orders were up 300% year-on-year, with Breville, […]
Finding New Customers During the Coronavirus Crisis Coronavirus has disrupted the way we do any “Do-It-For-Me”, consultancy-based home business. For many businesses this has been the perfect storm – on the one hand once-promising customers have gone cautious, on the other a new type of customer who always had the money but now has the […]
Coronavirus – A Driver for More Home Projects From The Drum – Europe’s largest Marketing web portal – a reflection on how DIY consumers are shopping during Coronavirus in Europe. Click here to read more.
We’ve Never Had it This Busy – Home Isolation Drives Renovation Boom Commentary from the Sydney Morning Herald on consumer bandwidth for home projects under Coronavirus isolation. Click here to read more.
Coronavirus lockdown sparks huge gardening boom It’s not only Universal’s Good Organic Gardening Magazine that is experiencing a huge lift in the current pandemic, but the nurseries are selling out of seedlings too. Click here to read more
Coronavirus gardening boom overwhelms seed suppliers in New Zealand and Australia Seed sales are up, membership of gardening groups has boomed, and everyone is returning to gardening during Coronavirus Click here to read more
Coronavirus panic buying takes root at nurseries selling fruit and vegetable plants and seeds As Coronavirus sets in many new gardeners have found their way to the nursery to buy fruit and vegetable plants and seeds. Click here to read more
Home Product Sales up in Hardware Outlets News report on the rush for home products in the post-coronavirus world. Click here to read more
