Millennials lead for Disposable Income

Millennials lead for Disposable Income This analysis from The Conversation talks through the huge spending power and interests of Millennial Audiences such as those reached by our WILD Media Group. We have never had an audience that scored as highly for both education and spending power. Click here to read more

Regional Home Renovation Boom Continues

Regional Home Renovation Boom Continues At UMCo we seen in 2021 a steady rise in enquiries from consumers who are looking for service providers to help with regional kitchen, bathroom, landscape, renovation or new home build projects.  Magazines like Australian Country Home, Home Design and Grand Designs have never had a better year. Little wonder […]

Regionalisation is Driving Victorian Regions

Regionalisation is Driving Victorian Regions It’s not just Universal Media Co’s Australian Country Magazine that is spruiking quality country lifestyles.  Now more Victorians are moving to the country than ever before and this demographic shift is changing retail. Click here to read more

The Time is Now for Regionalisation

The Time is Now for Regionalisation The Farmers Federation of Australia are embracing the regionalisation of Australians and have developed a strategy promoting the regions.  According to MFA head Tony Mahar, “Australia is unique in having almost 65% of its population in big cities, compare that to New Zealand or Canada who only have 30%.” […]

Marketing Mindfully

Marketing Mindfully Brands that exhibit consumers values will thrive in the years ahead, according to this commentary on the recent Facebook IQ “Mindful Wellness” Study.  Offer an indulgence share your values, talk to the money and future-proof your business.  The Universal Media Co Consulting Team have copies of this study should you wish to take […]