Why Magazines Matter for Media Buyers in 2026
Why Magazines Matter for Media Buyers in 2026 This American study confirms the basics – magazine readers are upmarket, have spending power and can be reached in large numbers by advertising. Read more
The case for Stand-out Tangibility in Marketing
The case for Stand-out Tangibility in Marketing Our friends in the direct mail space make the case for tangible marketing. At UMCo we love digital media, but we also know that all forms of real media drive consumer awareness in a way that digital can’t. Tangible is meaningful in the modern marketing mix. Read more
Why Marketers are Returning to Traditional Forms of Advertising
Why Marketers are Returning to Traditional Forms of Advertising You can break through the clutter and it is effective – this story is about the International trend towards print. Read more
Print Marketing Benefits
Print Marketing Benefits Print marketing like direct mail campaigns, remain a potent tool for capturing attention and eliciting responses from targeted audiences. Read more
Books, Magazines and Newspapers are Back for a Reason
Books, Magazines and Newspapers are Back for a Reason In this “digital heavy” time, the trend of books, magazines and newspapers is making a huge comeback and has been for some time now Read more
New Market Report from News/Media Alliance Provides Trends, Insights on Valuable News & Magazine Audience for Advertisers
New Market Report from News/Media Alliance Provides Trends, Insights on Valuable News & Magazine Audience for Advertisers A key overall finding of the Market Report is that the inherent value of the news and magazine media audience itself continues to be a huge benefit for advertisers due to their socioeconomic profile and strong purchasing history […]
How Print & Digital Work Together
How Print & Digital Work Together This presentation from The Visual Media Association looks at how tactile and digital media work in the world around us. Click here.
The 2023 Magazine Lift
The 2023 Magazine Lift Is it the “lipstick effect”? The print magazine part of magazine media has been in growth in late 2023. This article from the ABC looks at how magazines are thriving in the current climate. Click Here to see the article.
The Modern Case for Magazines
The Modern Case for Magazines This USA study makes a strong case for magazines. 76% of U.S. adults read a magazine within the past six months. The average U.S. adult reads 6.1 magazine issues each month. 87% of magazine readers trust the content in print magazines. 34% of adults read a magazine on a mobile […]
Australian Magazine Advertising has grown for 3 Years
Australian Magazine Advertising has grown for 3 Years Yes – Australian Advertising Agencies have spent more of their clients budgets in magazine media each year for 3 years. This data is from the Data from the SMI which measures how much Australian Advertising Agencies spend on different types of media. Specifically that growth moved from […]