Why Marketers are Returning to Traditional Forms of Advertising

You can break through the clutter and it is effective – this story is about the International trend towards print.

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Print Marketing Benefits

Print marketing like direct mail campaigns, remain a potent tool for capturing attention and eliciting responses from targeted audiences.

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Books, Magazines and Newspapers are Back for a Reason

In this “digital heavy” time, the trend of books, magazines and newspapers is making a huge comeback and has been for some time now

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New Market Report from News/Media Alliance Provides Trends, Insights on Valuable News & Magazine Audience for Advertisers

A key overall finding of the Market Report is that the inherent value of the news and magazine media audience itself continues to be a huge benefit for advertisers due to their socioeconomic profile and strong purchasing history in several retail categories. The report highlights the unique qualities of news and magazine media for advertisers, including a brand-safe environment; audience trust in and engagement with the advertising found in their products; a wealthier, more-educated audience than the average U.S. adult; news media reach of more than 116 million U.S. adult consumers, including 44 percent of adults; and magazine media reach of 224 million Americans in 2023.

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How Print & Digital Work Together

This presentation from The Visual Media Association looks at how tactile and digital media work in the world around us.

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The 2023 Magazine Lift

Is it the “lipstick effect”?  The print magazine part of magazine media has been in growth in late 2023. This article from the ABC looks at how magazines are thriving in the current climate.

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The Modern Case for Magazines

This USA study makes a strong case for magazines. 76% of U.S. adults read a magazine within the past six months. The average U.S. adult reads 6.1 magazine issues each month.  87% of magazine readers trust the content in print magazines. 34% of adults read a magazine on a mobile device in the past 30 days. The average mobile magazine reader spends nearly 50 minutes per month reading digital magazines. 68-93% of people under 50 years old in the UK read a magazine in the last 28 days. 37% of men and 30% of women prefer digital magazine subscriptions.75% of magazine readers actively notice ads while reading magazines. 62% of magazine readers in the U.S. take some form of action as a result of reading advertisements in magazines. 28% of millennials read print magazines weekly…

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Australian Magazine Advertising has grown for 3 Years

Yes – Australian Advertising Agencies have spent more of their clients budgets in magazine media each year for 3 years. This data is from the Data from the SMI which measures how much Australian Advertising Agencies spend on different types of media.  Specifically that growth moved from $24.8M (Jan to June 21) to $29.2 million (Jan-June 23).

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How is the Magazine Retail Business Performing? 

Magazine retail is a vibrant sector of agile retail businesses delivering brilliant customer service and 23.4 Million sales so far in 2023.  This infographic paints a volume picture as it stands in 2023.

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Supermarket Customers are Getting Ready Christmas

Universal Media Co is a major supplier to Supermarket Retail and collaborator high-volume promotions. Our customers in this channel are already planning for Christmas, and while cautious about spending are still planning some key indulgences.

This infographic shows their concerns in 2023.

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