The Impact of the Magazine Consumer on Supermarket Retail. This study of basket size from early 2023 shows the magazine buyer has a greater basket value to the non-magazine buyer in Countdown Stores. Countdown have over 180 large Supermarket stores and demonstrate a trend that we see in other studies in Western Countries in 2023. […]
11.3 Million Australians Read Magazines – Most Categories Up The independent third party readership survey Roy Morgan have released their magazine data up to Dec 2022. This commentary from B&T magazine shows magazines are strong and growing – over two thirds of magazine categories increased their readerships. Seven (7) categories actually increased readership by over […]
Celebrating Big Topics & Young Voices WILD has been stretching her wings in 2022 and is now showing a huge cross-platform audience of 149,000 every four weeks in the independent, third-party, Roy Morgan Research Cross-Platform Audience survey. The Roy Morgan Cross-Platform figure is derived from a digital panel of Australians, and looks at all of […]
Australian Country Media Group now reaching 336,000 touchpoints every 30 days Regionalisation has been good for the Australian Country Media Group which is now reaching more people than ever before, thanks to new interest in its subject matter, and additional digital reach. Australian Country talks to an important audience of successful regional families and those […]
Rebalance the Nation through Regionalisation Universal Media Co’s Australian Country Media Group tells the story successful Aussie families and how they make it work living in the country, through business or remote work. These stories are increasingly in high demand as more and more Australians seek to regionalise and enjoy the better lifestyle that comes […]
The Importance of Print Media & how it can Benefit Your Brand This article from Entrepreneur.com says it all really – print media can deliver significant benefits because it is physical and because it lends credibility. Advertising in print media makes sense because it has longevity that you just don’t get via other mediums. CLICK […]
How Magazines Morphed in to Bookazines and Won New Readers Timely, relevant, valuable, good for reference and make great gifts. Why high-quality, high-cover price bookazines like those that we produce at Universal Media Co are here to stay. Click here to read more
About the International Boom in Bookazines This story from Stora Enso tracks the rising trend oof the Bookazine in International Markets. Click here to read more
Brands Return to Traditional Advertising Consumers, shifting even further online during the pandemic, are becoming numb to the constant flow of digital messaging and react more positively to traditional TV commercials and Print Ads, says this study from Harvard. Will Harms, Head of Planning, Half Dome says “I’m surprised ware still having this discussion, to […]
Australian Magazine Subscription Sales Growth in 2021 This interview with the CEO of one Universal Media Co’s retailers demonstrates how magazines are growing in 2021, with mention to niche publications like our own Homespun Magazine. Click here to read the full interview
