Universal Media Co Proud to be part of National Newsagent Week Newsagents across Australia continue to stay open and support local communities, even in Covid times. To celebrate this vibrant business community, magazine publishers have announced an in-store promotion to support Newsagents with cash prizes for both consumers and newsagents through National Newsagent Week 2021 […]
South Australian Agency Newstyle Media say Targeted Magazine and Digital Media are among the Best Ways to Win Customers Magazine Readers are more relaxed reading a magazine and therefore more receptive to advertising — especially if the advertising relates to the content they’re reading. Magazine advertising also implies credibility. This snapshot from South Australian Agency […]
Australian Book Sales Explain Why Wellness and Food Titles are Thriving in 2020/21 At Universal Media Co, WellBeing, WILD, BEING, Eat Well and associated special editions had a brilliant year in 2020. Are other publishers experiencing this trend? Well it turns out that the book publishers are having a good time in these categories too. […]
Subscriptions Increase 20-50% as Publishers build Value from Direct-to-Consumer Relationships During Covid Universal Media Co Subscriptions gained 22% and Basket Size for print products hit a record number. Publishers everywhere are using direct-to-consumer relationships to build value for themselves and their Advertisers. This report focusses on this phenomenon in the USA where love of Premium […]
The Publishing Industry Emerges from Covid in Better Shape than Others This report talks to the publishing market in Europe but reflects some trends that we see in our own market in Australia. Publishing generally is doing very well drawing on greater audiences to digital and premium print products. Publishers like Universal Media Co are […]
The Success of i-Subscribe proves that Consumers Love Magazines i-Subscribe are a digital ecommerce marketer of print magazines, and a valued partner of Universal Media Co. In December 2020 this Aussie company turned 20, and continues to thrive, offering print media in AU, UK and NZ. They have sold 5 Million products and continue to […]
Magazines are Thriving in a Digital World Successful magazine publishers recognise that digital platforms play a different role to print publications. In the USA print gives the lean-back experience that is actually a break from the intensity of the digital world. Click here to read more
“Localism” is the Future of Retail Magazine sales experienced a quantum shift during covid – they increased 12% and shifted from larger CBD stores to local, high-street and small mall outlets. This article on retailing generally notes the same trend towards “localism” in future. Click here to read more
Consumers turn to Magazines for Inspiration and Escapism Declared an ‘Essential Service’, the local community newsagent had an edge during lockdowns in Australia. In this story from Ad News Alex Smith states “People are sticking closer to home right now. Even as some states re-open and businesses come out of hibernation, there’s an understandable desire […]
10 Reasons Why Magazines work for Advertisers They’re relevant, are selling well during covid, offer real connection, help with pre-purchase research, reach an ever broader market via digital, have the cache of an exclusive club, are read on private time, have the highest trust on media trust scores, have a long life span, and target […]
