Magazines Return the Highest ROI on Ad Spend – MPA Magazine Media Fact Book 2018/19 Ad spend is a focus of the latest MPA Magazine Media Fact Book 2018/19. Click on the link below for full details. According to the Nielsen Catalina Solutions Multi-Media Sales Effect Studies from 2004 – Q4 2015, magazines realize the […]
Are Magazines back in Fashion? Yes Apparently so says James Dillon from Gorilla 360 (Sydney based Marketing Agency) who in this article looks at how eCommerce marketers in Australia and around the world are using print to gain an edge with their customers. Read the full article here.
Print is content marketing retro-cool (and blogging is just so mainstream) Gorilla 360’s James Dillon on how print is delivering more impact to marketers. Read the full article here.
Print Magazine Readers Believe in Brands and Are Heavily Swayed by Advertising – YouGov Profiles 2016 Print magazine readers are more influenced by brands and their advertisements. This could be because magazine media is found to be more trusted, inspiring and motivating than other media, specifically websites and television ads. See the detailed Crate chart […]
Magazine Readership Grows Long After Publication Date – GfK MRI The GfK MRI’s is the leading media and consumer research source in the United States, producing detailed studies not always available in Australia. This particular chart demonstrates how readership continues to grow long after on-sale date. View the detailed Crate Chart here.
If you are marketing a brand that requires attention for any product consideration weather quality, consideration or complex points of difference, this overview of the International slow media movement is worth a look. Read the slow media manifesto here.
For a tour of the movement that champions all things at a pace that delivers consideration from media to consumption, see Carl Honore’s In Praise of Slowness here reviewed by Adrianna Huffington. This book looks at all forms of slow with a dotted line to implications for marketers who are desperately trying to get customers […]
This story anticipates the slow media market we find ourselves in today. “The fact is that new media, love it or hate it, is never about usability. That’s not its point. It’s usually about getting there first, and changing the media lexicon; it’s about selling us, the consumer, the next big thing, which will be […]
The Role of Magazines at Retail This Reader & Buyer survey profiles the role of magazines in a mixed retail business. The survey of shoppers and retailers conducted by BrandSpark International found that people of all ages enjoy browsing for and buying magazines on shopping trips. They are willing to pay for the convenience and […]
