Consumption of Grand Designs Australia and Home Design Media Up
11.3 Million Aussies are Reading Print Magazines
15 Million Aussies are Reading Print & Digital Magazines
12 of 17 Magazine Categories are Up
In the last four weeks, Grand Designs Australia has reached 194,000 people and Home Design has reached 104,000 people, according to the December 2022 figures just released by the authoritative and independent third-party Readership Poll conducted by Roy Morgan Research.
Both Grand Designs Australia and Home Design are multi-platform publications, delivering content via print, web and Apple News, which are picked up via the Roy Morgan Survey.
“We are extremely pleased to see these mediums perform so well in this readership poll,” said Publisher Janice Williams.
Print Media Remains Strong
“This latest survey is very positive for print magazines in general, with 12 of 17 categories showing growth,” said Williams. “Magazines generally won new customers during the Covid years and it would appear that some of that gain has stuck.”
Although Grand Designs Australia has a granular focus on ‘people with projects’, the print edition at 177,000 remains well above Belle at 125,000, and Inside Out at 121,000.
About Universal Media Co
Universal Media Co is a data business with digital marketing capability and media brands. Every month we deliver campaigns to the high-yielding markets that matter. Our media brands give voice and personality to our digital reach and court important audiences. Every month our campaigns deliver 18 million touchpoints to our campaign partners. Print media continues to deliver a high-value audience segment.
For further information, review copies of Grand Designs Australia and Home Design magazines, or an interview with Publisher Janice Williams, please contact Louise Vignoles on (02) 9887 0307, or lvignoles@umco.com.au