EatWell magazine Awards the 2018 EatWell Yummies!
EatWell magazine — the health food publication launched by WellBeing magazine — has awarded the Yummies by popular vote. The EatWell Yummies asks consumers to vote for the best food idea that solves a problem in their quest to eat well in their busy lives. After a nomination period, this year, more than 19,000 votes were collected from the general public, who browsed through and evaluated over 160 entries.
The awards have been presented to:
| Company | Brand | Category |
| Select Harvests | Lucky Almond Meal | Baking |
| Tea Tonic | Golden Turmeric Blend Tube | Beverages |
| Carman’s | Untoasted Apple, Date & Cinnamon Muesli | Breakfast |
| Red Kellys | Sweet Chilli & Lime Dressing | Condiments |
| Pearl River Bridge | Premium Oyster Flavoured Sauce | Cultural |
| Procal | Authentic Greek Yoghurt | Dairy |
| Honeylife | Manuka Honey | General Pantry |
| Magimix Australia | Magimix Cook Expert | Kitchen & Benchtop |
| Select Harvests | Lucky Oven Roasted Almonds | Lunchbox & Snacks |
| Mayver’s | Crunchy Peanut Butter | Spreads |
| Cabot Health | LivaTone Plus | Supplements & Superfoods |
| Zebra Dream | Salted Caramel Organic Dairy Free Ice Cream | Sweeter Stuff |
“We are thrilled with the engagement of the EatWell readership community in the voting process and would like to congratulate all the participants and winners of the EatWell Yummies,” said Publisher Janice Williams. Winners will now be promoted via all mediums of the WellBeing EatWell Group and can use the EatWell Yummies 2018 logo on their own collaterals.
“EatWell was launched in response to research that told us the healthy eating trend had developed critical mass,” said Williams. “We developed a multimedia product that teaches people how to work with all the new foods on the market and this has given us a greenfield fan base to engage with and grow. Health is the trend of the decade — we see our success with EatWell as a platform for further development within the Group.”
EatWell was launched as an offshoot of WellBeing magazine in July 2015 using the WellBeing brand to establish health credibility in the minds of consumers, who are health-conscious supermarket shoppers. The publication deliberately positioned itself as a supermarket brand, with a voice that is warm and encouraging of the small changes that can be made every day to live healthily and eat well. Supermarkets and other outlets were quick to take up the publication with extensive ranging in Coles, Woolworths, Target, Big W and many more. EatWell is also available as an app that is handy for supermarket shopping. The publication is also housed on the recently relaunched WellBeing.com.au website and has its own social media footprint.
The WellBeing Media Group Continues to Grow in 2018
The WellBeing Media Group has shown solid growth in 2018 with continued readership increases and an expansion into corporate wellness via the new business: WellBeing GROW. WellBeing is a brand for the ages — it offers inspiration for a way of life that is authentic and soulful. “No matter what the medium, we have a message that resonates with popular culture,” said Williams.
About Universal Media Co
WellBeing is published by the Universal WellBeing Group at Universal Media Co. Universal Media Co is Australia’s largest niche publisher and specialises in helping marketers find targeted audiences via print and online media. Universal’s 53 magazine brands include leaders in the home, craft, bike and lifestyle categories, plus 12 niche web portals. The company owns the Australian Publishing Company and Universal Online Media. Universal Media Co is an independently owned private company.
For further information contact: jwilliams@umco.com.au 0411 424 582.