Gen Z spends more time reading print than they do on digital platforms. Find out more about this generation and their attitudes towards print

By now Gen Z needs no introduction. They grew up with social media and tech and have never known a world without it. They’re also becoming the largest generation of consumers by 2020 and seem immune to any attempt to advertise to them. So how does that translate to the publishing world?

Through a three-part series, we examine the current state and future of print. From its unique relationship to Gen Z, its adoption by internet giants, to increased revenue, all the way to emerging markets, we take a deep dive into the power of print.

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