Publications from Universal Media Co have beaten even generalist competitors in the latest Roy Morgan Readership Survey. The results are…

Grand Designs Australia magazine – 151,000 readers – 18% more than BELLE

BELLE magazine – 127,000 readers
Home Design magazine – 121,000 readers
Inside Out magazine – 110,000 readers
Real Living magazine – 89,000 readers

Universal Home Publications are known to target consumers involved with home projects and are created to be useful to those consumers at a time when they are doing pre-purchase research.

The content and distribution strategies behind the Universal Home Group publications are geared towards reaching this much more desirable and harder-to-reach market.

“Publications like Belle, Inside Out and Real Living offer lifestyle content and can be pleasurably consumed as recreational reading, whether the reader has a home project or not,” said Publisher Janice Williams. “It is therefore especially pleasing to be delivering a bigger readership to our advertisers, even though we have a more granular approach to audience development. We beat similar-market competition by sticking to our guns and publishing good information for project-ready consumers, without having to publish one chicken recipe!”

About Universal Media Co

Universal Media Co is Australia’s largest publisher of niche media networks, specialising in helping marketers find targeted, high-value audiences via print, social and online media. Universal Media Co is an independently owned private company.