After a strong 18 months, Home Design magazine has jumped ahead of Belle, Real Living and now Vogue Living in the Roy Morgan Readership Poll.
HOME DESIGN MAGAZINE IS UP AGAIN
Home Design has 110,000 readers in the Roy Morgan system, which places it above competing publications, despite its forensic focus on people with projects. “Home Design is one of the magazines that we specifically design for people with impending home projects,” said Publisher Janice Williams. “This audience is naturally smaller than those more speculative audiences who are just dreaming of a home project someday, or buying a magazine for the mix of home information and recipes. Given this, we are pleased to be beating some of the more general home publications.”
Home Design is Now Ahead
• Home Design is 8,000 readers above Belle, at 102,000,
• Home Design is 10,000 readers above Real Living, at 100,000
• Home Design is 16,000 readers above Vogue Living, at 94,000
Home Design is known to be above Houses and Habitus for retail sales, and is also above the localised publications QLD Living and Homes + Design in their respective states. Neither of these subscribe to the Roy Morgan Readership poll so there is no independently verifiable readership figure available for media buyers on these smaller publications.
THE WHOLE MAGAZINE MARKET IS UP
According to the poll, a total of 15,189,000 Australians aged 14+ (74.2 per cent) read magazines whether in print or online, either via the web or an app. That is up by an impressive 1.2 per cent, or 183,000, from a year ago, according to the results released today from the Roy Morgan Australian Readership report for the 12 months to December 2018.
Readership of print magazines was just under 12.6 million Australians aged 14+ (61.5 per cent), up 0.2 per cent, or 22,000, from a year ago. These are the latest findings from the Roy Morgan Single Source survey of 50,853 Australians aged 14+ in the 12 months to December 2018.
HOME DESIGN COLLECTORS’ EDITION ON SALE NOW
The Home Design Collectors’ Edition is currently on sale, working to get consumers inspired for their home projects in the year ahead. This exclusive start-of-the-year publication picks up a bigger audience every year as consumers who promised themselves projects gradually proceed with their plans. The publication includes a special ‘Homes of the Decade’ report, with over 400 ideas, and is beautifully packaged with a unique cover design.
ABOUT UNIVERSAL MEDIA COMPANY
Universal Media Company is Australia’s largest publisher of niche media networks. The company specialises in helping marketers find targeted, high-value audiences via print, social and online media. Universal Media Co is an independently owned private company.
For further information, review copy, or an interview with Editor April Ossington or Publisher Janice Williams, please contact Rita Martinuzzo at Universal on (02) 9887 0354, or rmartinuzzo@umco.com.au
Marketers wishing to plan opportunities in the home market are invited to contact:
• Anthea Hamilton Sales Manager 0414 319 271
• Mandy Ahrens NSW Sales Manager 0411 424 072
• Natalie Grosso VIC Advertising Manager 0420 477 422
• John Oliver VIC/SA Kitchen, Bathroom & Heating Specialist Business Manager 0417 316 820