HOME DESIGN MAGAZINE
READERSHIP GROWING
and remains ahead
of Belle, Real Living and Inside Out
in latest Roy Morgan Readership Poll
After a strong two years, Home Design magazine has made gains of 2.6% to reach 120,000 readers and is ahead of numerous competitors in the September 2019 Roy Morgan Readership Poll, released yesterday.
The best is yet to come
Home Design added a unique direct distribution program in August 2019, but this would barely have touched the September 2019 readership result – so the best is yet to come!
Home Design is now posted to every single consumer with a development application (DA) of significance in the Eastern Seaboard states. This began in August 2019 and will gain momentum over time. Home Design is the only publication on the market with this distribution strategy, supplementing more traditional channels.
“Home Design is not so much for recreational reading but is designed to be a project research tool for anyone with an interior or renovation project,” Publisher Janice Williams explains, “so it makes sense for us to go the extra mile and ensure every DA applicant gets a copy.”
Ahead of the generalist home publications
Currently…
- Home Design is 13,000 readers ahead of Inside Out at 107,000
- Home Design is currently 6,000 readers ahead of Belle, which is at 114,000,
- Home Design is 3,000 readers ahead of Real Living at 117,000
Magazine market as a whole is up
A total of 15,205,000 Australians aged 14+ (73.3%) read magazines in print or online either via the web or an app.
That’s up 0.6 per cent, or 88,000, from a year ago according to the results released yesterday in the Roy Morgan Australian Readership report for the 12 months to September 2019.
About Universal Media Company
Universal Media Company is Australia’s largest publisher of niche media networks. Universal Media Co specialises in helping marketers find targeted, high-value audiences via print, social and online media. Universal Media Co is an independently owned private company.
For further information or a review copy, please contact Srashti Singh on (02) 9887 0358 or ssingh@umco.com.au
Marketers wishing to plan opportunities in the home market are invited to contact:
Anthea Hamilton, Sales Manager, NSW 0414 319 271
Miriam Keen, Outdoor Specialist, NSW 0414 969 693
Natalie Grosso, VIC Advertising Manager, 0420 477 422
John Oliver, VIC/SA Kitchen Bathroom & Heating Specialist Business Manager, 0417 316 820
Lynn Hill, QLD Sales Manager, 0488 424 232