Kitchens & Bathrooms Quarterly(KBQ) Readership Rises to 230,000
The readership of Kitchens & Bathrooms Quarterly (KBQ) has risen to 230,000 according to the recently-released June 2019 IPSOS EMMA poll.
“We are particularly pleased with this result given that we are not yet in high season,” said Publisher Janice Williams. “Sales of KBQ typically increase in the lead up to summer and stay high throughout the holiday period as consumers prepare for impending projects.”
A Good Year for KBQ
KBQ received extended ranging in Coles supermarkets last year and successive increases thereafter. The publication has also been performing in an e-commerce program that sells copies of the publication and its sister titles via ultra-targeted search engine results.
Kitchens & Bathrooms Quarterly Brings the Project Discussion to the Family Table
“Copies of Kitchens & Bathrooms Quarterly get taken home and put on the table for family discussion … increasingly we are seeing that this is how projects get started,” said Ms Williams. “Once ideas are formulated, consumers jump online and check out the companies and ideas that they have researched, but this is where the conversations start happening.”
About Kitchens & Bathrooms Quarterly Magazine
“Kitchens & Bathrooms Quarterly has been available for 26 years and is part of a group that includes numerous special editions such as Kitchen Yearbook, Bathroom Yearbook and Luxury Kitchens & Bathrooms. The publication sits alongside the Completehome.com.au Network, which provides a digital project pre-purchase research service. Kitchens & Bathrooms Quarterly is the leading publication in its sector.
About Universal Media Co
UMCo is Australia’s largest niche publisher, helping marketers find targeted audiences via print and online media. UMCo is an independently owned private company.
For further information, review copy, or an interview with Publisher Janice Williams, please call 02 9805 0399, or email jwilliams@umco.com.au
If you are a media agency or marketer seeking to reach this audience, please contact:
Scott Thompson, Sales Manager NSW, 0411 424 335
Regan Hudson, Sales Manager Qld, 0411 424 356
John Oliver, Vic & SA Sales Manager, 0417 316 820
Licia Salomone, WA Sales Manager, 0412 080 600
Barbara Kerr, NZ Sales Manager for NZ Edition, 021 155 4638