Magazines Thrive in Queensland Renovation Boom
Sales of magazines during COVID have increased 19% year-on-year thanks to the boom-like conditions in both renovation and new property purchases in the Queensland market. “Nationally, magazine sales increased 12% during COVID, but Queensland at 19% is a stand-out,” says Publisher Janice Williams.
Magazines are favoured by renovators as they are a highly visual and easy-to-access medium. As publisher of Australia’s largest range of home publications, Universal Media Co has seen this phenomenon across all channels.
Retail sales have lifted, but so have online and expo sales, reflecting this trend. The company sold out of publications at the recent HIA Home Show on the weekend, which bodes well for future events such as the Reno Home Show this month.
Online sales of print magazines have also improved dramatically, with a two-fold increase in basket size. “Renovators typically want a large number of ideas at the start of each project, so will often buy multiple editions or come back for more,” said Publisher Janice Williams
Related categories such as gardening magazines have also experienced a significant uptick in the Queensland market.
Why is Queensland delivering market-leading results?
The whole country entered a renovation boom during COVID, but Queensland is a standout due to increased migration from other states. Newcomers are enjoying the lower mortgages and are finding themselves with budgetary room for upgrades.
To see references about the Queensland boom, visit https://www.umco.com.au/category/home-marketing/
About Universal Media Co
Universal Media Co is a data business with significant media assets, including Australia’s largest range of home publications. The company specialises in helping marketers find targeted audiences via print and online media. Universal Media Co is an independently owned private company.
If you are a media agency or marketer seeking to reach this audience, please contact:
Regan Hudson, 0411 424 356
Sarah Hickey, 0488 424 232
Tania Pears, 0411 424 194
Antonia Bewley, 0418 424 410