Kitchens & Bathrooms Quarterly is the leading medium used by appliance companies to establish brand, launch new ranges, and communicate about new technologies to a market that is ready to listen.
In the past 2 years, Kitchens & Bathrooms Quarterly has provided timely, multi-media marketing services to Bosch, SMEG, Arisit, Qasair, Zip, Kitchen Aid, Ilve, Electrolux and many, many more.
We know that Kitchens & Bathrooms Quarterly readers are moving in to new projects with new appliances. In 2015 we joined forces with the KBDI to survey consumers in this market – below shows what we found.
Reference: KBQ KBDI 2015 Survey
How the Kitchens & Bathrooms Quarterly Media Group can help market your Appliance Brand
- Establish Your Appliance Brand
If prospective customers are not familiar with your brand, then sales will be timid, and even price reductions can fail to motivate customers.
That said, a lot of effort and expenditure over time goes in to becoming a household name, and there is a lot of waste. TV campaigns are great, but how many viewers are actually working on kitchen projects?
At Kitchens & Bathrooms Quarterly we offer a way to go BIG with branding for a nice price. By focusing just on the portion of the market that is actively making project choices and spending, marketers can eliminate the wastage that is involved in other more mass solutions.
The cost-saving achieved by targeting only the market that matters, can then be spent on taking a bigger presence for the brand. Going BIG, and looking and acting the part will win consumer confidence, and increase sales.
- Communicate The Benefits to a Market that is Ready to LISTEN
The fact that your oven, or washer, or cooktop is the best needs to be demonstrated visually and explained to gain traction in the market.
We do this via Brand Advertising (Display Ads) but also via Content Marketing, which once created can be deployed in print, digital, social and inbox media.
Kitchen & Bathroom quarterly readers are primed for messages on points of difference between the appliance ranges. Specifically, they want to know….
- Launch New Appliance Ranges
In this competitive market, new launches can be expensive, but the marketer of a new range has a distinct edge – a story to communicate to everyone in the supply chain.
We help communicate that story to every level within the market. Our services include:
- Development of collateral for sales people
- Development of Trade marketing messages
- Development of Consumer marketing messages
- Branding – Converting overseas material to local needs for any publication
- Content Marketing – Developing story
- Social Media Campaigns
- Digital Reputation
- Shoot and/or deploy Video