New Report from Wunderman Thompson profiles Generation Z
To better understand generation Z’s attitudes and outlooks in the wake of the COVID-19 pandemic, the report analyzes original data commissioned by Wunderman Thompson Data, collected from 1,000 16-24 year-olds across the United States from October 16-26, 2020. Key findings include:
- 85% of gen Zers believe brands should be about something more than profit
- 60% agree that their choice in brands is an expression of who they are
- 73% want a brand that understands them
- 77% don’t want to be put in a box
- 70% would rather do something meaningful than make a lot of money
- 83% have a newfound appreciation for in-person interactions as a result of the pandemic
- 65% consider themselves to be savers rather than spenders
- 75% believe that their generation will change the world