QuadGraphics on Millennials and Print Media

Millennials like to hold print in their hands, read it, smell it, use it to link to a video or coupon, save it, take it to the store with them, and share it with friends. The challenge for marketers is to engage the Millennials in an entirely new way, connecting the power of print with the multiple media channels they use including mobile, digital, interactive video, social media, packaging, point-of-purchase displays and in-store signage.

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