WellBeing has recorded a high 135,000 readers in the Roy Morgan system, offering 155 per cent of the readership of Prevention, which now offers only 87,000 readers.
There are two readership systems in Australia – Roy Morgan and IPSOS Enhanced Media Metrics Australia (EMMA). Both are credible, both survey thousands of Australians independently and report the results back to agencies. Today’s update comes from Roy Morgan, which pegs WellBeing at 135,000 readers. The monthly EMMA figures are slightly higher, pegging WellBeing at 151,000 readers and Prevention at 116,000 readers.
“WellBeing has reported consistently good readership figures for many years. We are pleased to see that the growth of WellBeing continues in the Roy Morgan readership system,” said Publisher & Head of Digital Janice Williams.
ALL MAGAZINES ARE UP
A total of 15,189,000 Australians aged 14+ (74.2 per cent) read magazines whether in print or online, either via the web or an app. That is up an impressive 1.2 per cent, or 183,000, from a year ago according to the results released today from the Roy Morgan Australian Readership report for the 12 months to December 2018.
Readership of print magazines was just under 12.6 million Australians aged 14+ (61.5 per cent), up 0.2 per cent, or 22,000, from a year ago. These are the latest findings from the Roy Morgan Single Source survey of 50,853 Australians aged 14+ in the 12 months to December 2018.
THE WELLBEING MEDIA GROUP CONTINUES TO GROW IN 2019
The WellBeing Media Group has a social media footprint of more than 75,000 genuine fans, Inbox media reaching over 30,000 engaged users, a Digital Portal, a stationery range and numerous special editions. 2018 saw the group start to deliver corporate wellness packages to large organisations around the country via WellBeing GROW. “WellBeing is a brand for the times – it offers inspiration for a way of life that is authentic and meaningful. No matter what the medium, we have a message that resonates with popular culture,” said Publisher Janice Williams.
ABOUT UNIVERSAL MEDIA CO
WellBeing is published by the Universal WellBeing Group at Universal Media Co. The company is Australia’s largest publisher of targeted mediums, and specialises in helping marketers find targeted audiences via print and online media. Universal’s 53 magazine brands include leaders in Home, Craft, Bike and some Lifestyle categories, plus 12 niche web portals. The company owns the Australian Publishing Company and Universal Online Media. Universal Media Co is an independently owned private company.
For further information, review copy, or an interview with Editor Terry Robson or Publisher Janice Williams, please contact Rita Martinuzzo at Universal on (02) 9887 0354, or rmartinuzzo@umco.com.au