WellBeing Magazine Readership Grows Again in Roy Morgan Readership Poll
WellBeing has recorded a high 145,000 readers in the Roy Morgan Readership, now offering 18.9% more readers than a year ago.
There are two Readership systems in Australia: Roy Morgan, and IPSOS Enhanced Media Metrics Australia (EMMA). Both are credible, both survey thousands of Australians independently and report the results back to agencies. Today’s update comes from Roy Morgan, which pegs WellBeing at 145,000 readers.
“The good news just keeps coming for WellBeing,” said Publisher & Head of Digital Janice Williams. “We are extremely pleased to be achieving this result with a magazine that is 100% dedicated to holistic and mindful living.”
WellBeing now offers 62,000 more readers than its closest competitor Prevention, which languishes at 83,000 readers. WellBeing now offers 175% of the audience of Prevention.
The Number of Australians Consuming Magazine Media Just Grew 238,000
The number of Australians engaging magazine content has grown again, showing that magazine media continues to be a strong vehicle to capture a market. Magazine media holds its own for consumers who are seeking a complete understanding of a field of interest, without distraction.
A total of 15,245,000 Australians aged 14+ (74.1%) read magazines in print or online, either via the web or an app. That is up 1.6%, or 238,000, from a year ago according to the results released today from the Roy Morgan Australian Readership report for the 12 months to March 2019.
Readership of print magazines was just under 12.6 million Australians aged 14+ (61.2%), unchanged from a year ago. These are the latest findings from the Roy Morgan Single Source survey of 51,362 Australians aged 14+ in the 12 months to March 2019.
About Universal Media Co
WellBeing is published by the Universal WellBeing Group at Universal Media Co. Universal Media Co is Australia’s largest publisher of targeted mediums, and specialises in helping marketers find targeted audiences via print and online media. Universal’s 53 magazine brands include leaders in Home, Craft, Bike and some Lifestyle categories, plus 12 niche web portals. The company owns the Australian Publishing Company and Universal Online Media. Universal Media Co is an independently owned private company.
For further information, review copy, or an interview with Editor Terry Robson or Publisher Janice Williams, please contact Georgina Khamis at Universal on (02) 9887 0358, or gkhamis@umco.com.au